If you’re considering selling your yacht, finding the right yacht broker combined with the perfect marketing strategy is crucial. No matter how luxurious your yacht is, it won’t sell itself — so it’s essential to find an expert yacht broker with the know-how to sell your yacht quickly and for the highest price.
The quicker your yacht sells, the better! To ensure that happens, your vessel needs personal attention blended with marketing strategies that are proven effective, including professional images and videography, social media, established search engine optimization strategies, and more. Whether selling a megayacht, sailboat, or sportfish, here are five things you need to consider when selling your yacht to ensure you get results and the sale!
Establish a selling price.
Setting the selling price for a yacht will be a hugely important task. Selecting the correct price point that reflects current market rates and the actual value of the boat itself can significantly affect how long your yacht will take to sell.
Finding a quality broker will be vital in the pricing process. The broker will draw on their knowledge of the market to guide you in selecting not just the selling price but also the lowest price they will accept if the former isn’t offered. Several factors are involved, including:
- The age of the boat
- The condition
- Engine hours
- The yard that built it
- Market conditions
Present your yacht in the best light.
To impress potential buyers, your yacht must look its absolute best. So, it’s time to get creative regarding the visual and technical presentation.
You will need the help of a professional as they will not only be able to ensure that all the onboard equipment works but can get the boat ready for presentation to your audience. They also understand and can focus on those details that draw in a potential buyer. A clean, stylish, well-maintained vessel makes an excellent first impression, stimulates curiosity, and makes them want to investigate.
Utilize high-quality imagery and video.
The first contact between the potential owner and the yacht has never been so important. Descriptions, specifications, and details all come later. The first impact is mainly aesthetic and emotionally driven.
Aside from capturing visitors’ imagination, high-quality photographs also provide valuable technical information about the boat. So, what are the benefits of professional visual communications, and why are they so crucial?
- Grabbing attention
- Boosting the readability of the page on search engines
- Making the yacht impactful and memorable
- Involving potential buyers by creating ambiance and emotion
- Communicates the technical details about the boat through various angles and perspectives
Videos are no less critical than photographs, especially in 2023. We advise combining the photo shoot with a video shoot, as this will boost the benefits of your visual communications. Recent studies have highlighted just how vital photos and video are in our new technology-driven world. Research shows that users remember 80% of photographic and video images but just 10% of the text. Putting yourself in capable, skilled hands for your video is essential. The latest trend amongst yachting sales specialists is using drone footage, which allows for fascinating shots from diverse angles, delivering a unique and dramatic impact.
Create an online presence.
An online presence is essential if you want your yacht to be highly visible and easy to find. Our marketing team at Yachts for Sale works closely with only the most seasoned brokers to advise you on a results-focused online strategy.
And what’s the goal? To ensure your yacht has an extensive presence and optimal visibility on the web.
Ensure consistent communication.
Online communications: Our broker will work with the marketing team to design an integrated, consistent communications strategy involving frequent personalized, targeted information newsletter blasts. In addition, social networks play an increasingly important role in yacht promotion and are pivotal to creating active engagement.
Offline communications: The digital side will also be supported by traditional marketing: print brochures, promotional materials, and print publications will be used to guarantee potential purchasers the best possible outcome.
Entrusting the sale of your yacht to Yachts for Sale means being able to count on knowledgeable professionals that understand every aspect of their profession and can provide an effective, targeted service.
We have all the tools and resources to handle all your needs when selling your yacht – from marketing to communications. Yachts for Sale has an in-house marketing team with the expertise you need to market your yacht in all the right places. Choose a full-service yacht marketplace with the most knowledgeable brokers for the best possible outcome and the quickest, most seamless sale. Please contact an expert crew member today to learn more about Yachts for Sale!